How I work
I work with private therapy practices in London, and I do the work myself. This page explains what happens from the first search to the finished work, and what it costs.
If you've already written blog posts or followed the usual website tips and nothing changed, you're not alone. Doing more of the same rarely fixes it. Finding what's actually in the way does.
1. It starts with a few free searches
I search for the kind of therapy you offer, in the area you work, the way someone looking for help would. Then I show you what came up: whether your website appears, and who appears instead.
This costs nothing, and there's no obligation afterwards.
2. The full check: £100
If you'd like to go further, I go through your website and Google listing properly. I look at:
- whether you show up on Google, Google Maps and Bing for the searches that matter
- your Google listing, and what's missing from it
- each main page: whether Google can tell what it's about and where you work, and whether it answers the main question clearly at the start
- whether your qualifications and experience come across clearly
- how your pages link to each other, and how quickly they load on a phone
- how easy it is for someone who finds you to get in touch: a clear next step, your contact details, fees and what happens first
- the searches you already appear for on the second or third page of Google. These are often the quickest to improve. If you use Google's free Search Console, you can add me with my own access, so I never need your password.
Google now shows AI answers above the normal results. Google says the same things that help a page in normal results also help it there, so I check for both together.
You get a short report in plain English within 5 working days: what's already working, and what I'd fix first. If you go ahead with the work, the £100 comes off the project price, so you only pay it once.
3. A clear quote
The quote is based only on what the check found. Projects are usually between £300 and £800.
- Closer to £300: your pages are mostly fine and need small fixes, like clearer page titles or a fuller Google listing.
- Closer to £800: new pages need writing, for example a page for each kind of help you offer in your area.
The quote is valid for 30 days, and there's no obligation to go ahead.
4. The work
You pay half to start and half when the work is done.
I'll ask for my own editor login on your website, never your password. I'll also ask for manager access to your Google listing, so I can update it without your login. When the work ends, I'll ask you to remove both.
5. How long it takes
The work itself usually takes a few weeks. After that, changes take several weeks, sometimes a few months, to show in Google.
I can't promise a set position on Google or in its AI answers, because search results change for reasons outside anyone's control. What I can promise is to run the same searches before and after, so you can see clearly what changed.
6. What I focus on
- I work on the website you already have, rather than building a new one.
- I focus on getting you found in Google's normal results and on Google Maps, rather than through paid ads, and on making it easy for the people who find you to get in touch.
- There's no long contract. After each piece of work, it's your choice whether to carry on.
If you'd like to see this on a real website, the case study shows the full numbers from a therapy website I built and worked on myself.
If you'd like to see the searches for your practice
I can run them and send you what came up, free and with no obligation. If there's nothing much wrong, I'll tell you that too.