Hello, I'm Maatla Mabua
I run ClearTop. I work with private therapy practices in London that are hard to find on Google, and I'm based in the UK.
That's the short version. Here's the longer one, in case it's useful to know who's behind the letter before you decide whether to get in touch.
How I got here
I started out building a small business selling digital products, checklists and guides, aimed at corporate professionals who were burnt out and overwhelmed. The work itself was straightforward enough: understand what someone's struggling with, then make something that genuinely helps.
Getting those products in front of people turned out to be the harder part. That's what pulled me toward marketing.
I enrolled on Google's digital marketing and e-commerce programme through Coursera. It covers six areas, and by the time I reached the last one I'd worked out which part actually interested me. It wasn't social media and it wasn't paid advertising. It was search.
I wanted to understand why some websites come up when people go looking for help, and others, often better ones, don't.
I spent about six months on the theory before touching a live website, then built one from scratch and did the work on it myself, in public, where the results could be checked by anyone.
That site is londonanxietytherapy.co.uk. It's a demonstration project rather than a client. What happened to it is written up on my case study page.
Why therapists
Partly because I already understood a little about how therapists work and how they take on clients.
Mostly because the same pattern kept turning up. I'd look at a therapy website belonging to someone genuinely well qualified, with real experience, taking on new clients, and find that if you searched for what they do in the area they work in, they simply didn't come up. Search their name and the site appears straight away. So Google can find it perfectly well. It just hasn't connected them to what people are actually typing.
The thing is, that gap is fixable. It bothers me that it usually goes unfixed.
There's also a thread back to where I started. I was making things for people who felt overwhelmed and didn't know where to begin. This isn't so different. Most therapists I speak to don't want to learn SEO. They want more of the right people to find them.
How I work
I verify everything before I say it.
Every claim I make about your website is something I've checked myself, in a search, that day. If I'm not sure about something, I'll say so.
No jargon.
You shouldn't need to learn a new vocabulary to understand what's happening with your own website.
No guaranteed rankings.
Nobody can honestly promise a specific position in Google. Search results move, and they move for reasons outside anyone's control.
No long contracts.
If the work is good, you'll want to carry on. If it isn't, being locked in doesn't help either of us.
I'll tell you things you might not want to hear.
If something on your site isn't working, or the thing you asked about isn't your real problem, I'd rather say so than stay quiet about it.
Where I'm based
I'm in the UK, working remotely with practices across London. Calls, reporting and the work itself all happen online, which is how most of this gets done now regardless of where anyone sits.
If that's something you'd want to talk through, I'm happy to.
If you'd like to see what your practice looks like in search
I can show you what comes up when someone searches for your specialism in your area, and what's standing between you and being there.